Haoxi Health Technology Ltd

The operating entity is an online marketing solution provider in China, primarily serving advertiser clients in the healthcare industry. The company's growth has been driven by the increase in news feed ads, its main ad placement method, within China's online marketing sector. The rapid development of China's healthcare industry, fueled by rising average incomes and an aging population, has also supported the company's business. The operating entity's management team has several years of experience in healthcare marketing. It utilizes its proprietary data analysis software, "Bidding Compass," to gather ad placement data. Since its establishment in 2018, the company has built a stable placement history and close working relationships with mainstream online advertising platforms in China. The operating entity generates revenue by offering one-stop online marketing solutions, specifically providing online short video ads for advertisers through its media partners. These partners include media platforms like Toutiao and Douyin, as well as authorized third-party agents of these platforms, used when the company lacks direct platform contact. The company procures ad slots from these media partners (its suppliers) to place ads for its advertiser customers. It delivers customized marketing solutions by planning, producing, placing, and optimizing online ads, particularly short video ads, to help advertisers acquire, convert, and retain consumers on various online media platforms. Since its incorporation in 2018, the operating entity has served approximately 2,000 advertisers, predominantly healthcare companies. For the fiscal years ended June 30, 2025, 2024, and 2023, it served 473, 543, and 393 advertisers, respectively, with 414, 471, and 341 of these being healthcare companies in those respective years.