GrowGeneration Corp.

GrowGeneration Corp., incorporated in Colorado in 2014, operates as a multifaceted business with two major lines of business: Cultivation and Gardening, and Storage Solutions. The company has grown from a small chain of specialty retail hydroponic and organic garden centers. The Cultivation and Gardening segment focuses on developing, marketing, retailing, and distributing products for indoor and outdoor hydroponic and organic gardening. This segment aims to provide a wide selection, service, and solutions to cultivators. GrowGeneration's strategy in this segment involves consolidating assets within the fragmented hydroponics industry to leverage efficiencies. The business is supported by a wide product selection, a strong portfolio of proprietary brands, solutions-driven staff in strategic markets across the country, and pick, pack, ship distribution and fulfillment capabilities. Products sold include nutrients, additives, growing media, lighting, environmental control systems, and other items for indoor and outdoor cultivation. These products are used for growing various plants, from fruits and vegetables to cannabis and hemp in commercial facilities. Proprietary brands within this segment include Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and Viagrow. The Storage Solutions segment is composed of the company's benching, racking, and storage solutions business.