Grove Collaborative Holdings, Inc.

Grove Collaborative Holdings, Inc. is a human health and sustainability-oriented consumer products company. Originally incorporated in 2012 as "ePantry," it began as an online retailer for third-party natural household, beauty, and personal care brands. The company leverages its e-commerce platform to understand consumer preferences and drive change within the industry. Grove focuses on creating and curating authentic, disruptive brands and products that perform comparably to or better than many leading consumer packaged goods (CPG) brands, while being healthier for consumers and the planet. Grove's distribution strategy includes an online direct-to-consumer (DTC) website and mobile application. Through this platform, the company sells its own Grove-owned brands ("Grove Brands") and partners with other leading natural and mission-based CPG brands, offering consumers a curated selection across various categories and brands. In the year ended December 31, 2025, approximately 41% of Grove's net revenue was generated from Grove Brands. Of this, 73% of that net revenue came from home care products.