GOLD ROCK HOLDINGS, INC.

Gold Rock Holdings, Inc. is a Nevada corporation that operates as a holding company focused on acquiring technological assets. The company shifted its business model from engineering and construction management services following a change in control on October 2, 2023. Gold Rock aims to expand through mergers, acquisitions, and managing technological assets. On December 12, 2023, Gold Rock formed LOOT8, Inc., a Wyoming corporation, as its wholly-owned operating subsidiary. LOOT8, Inc. acquired intellectual property known as "LOOT8," which is a Web3 Commerce and Content Management Engine Software. This software utilizes multiple public blockchains and the IPFS file system, offering a user-friendly interface similar to Web2. LOOT8 is designed for enterprise needs, including digital product passports, private communication channels, and loyalty programs. It enables enterprises to manage content on IPFS nodes, using Artificial Intelligence (AI) to make content interactive, helping small businesses and content creators scale and create unique experiences. LOOT8, Inc. is currently in the early marketing phase of its Web3 online platform and has no revenue. It has developed a Web3 content management system (CMS) that focuses on the "Relationship Economy" through SocialFi and a new monetization model. This model aims to help individuals with compelling stories monetize their relationships beyond traditional influencer models. The new monetization model has three distinct revenue streams. The first stream will be a direct-to-consumer (D2C) model, where LOOT8 will use Web3 technology to manage collectibles and fan engagements. This includes Name, Image, and Likeness (NIL) rights for athletes, musicians, and influencers, generating revenue through a 10% transaction fee on subscriptions and digital collectible sales.