GoPro, Inc.

GoPro, Inc. helps the world capture and share itself in immersive and exciting ways. Its cameras, mountable and wearable accessories, subscription and service, and implied post contract support have generated substantially all of its revenue. The company sells its products globally through retailers, distributors, and on GoPro.com. Product offerings include cameras, mounts and accessories, lifestyle gear, applications, and subscription and services. In recent years, GoPro has seen increased competition with new product offerings that address either new markets or solutions, which has resulted in market share loss. The company believes its strategy of investing in its new next-generation, AI-driven system-on-chip (SoC), GP3, will result in new types and categories of cameras and accessories, and subscription and service offerings that will improve its performance moving forward. Helping consumers capture and share their experiences in immersive and exciting ways is at the core of GoPro's mission and business. The company is committed to developing solutions that create an easy, seamless experience for consumers to capture, create, and share engaging personal content, with a focus on enabling capture beyond the phone and targeting markets where GoPro can add value, performance, and differentiation. When consumers use GoPro's cameras, accessories, and subscription and services, they often generate and share content that increases awareness for GoPro, driving a self-reinforcing demand for its cameras, accessories, and subscription and services. GoPro believes revenue growth will be driven by the introduction of new types and categories of cameras, accessories, subscription and service offerings, and its AI Training program launched in 2025, which enables U.S. subscribers who opted in to monetize their GoPro cloud-based content for AI model training. Consumers can purchase hardware through a global network of retailers and GoPro.com, and subscriptions through GoPro.com or via the Quik mobile app.