GoPro Promotes CFO to President & COO, Appoints Internal VP as New CFO
GPRO has more than doubled off its 52-week low of $0.398.
Summary
GoPro announced key leadership promotions, elevating its current CFO to President & COO and appointing its Vice President of Finance as the new Chief Financial Officer, effective March 17, 2026.
Key Events · Executive and Board Changes · GPRO
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CFO Promoted to President & COO
Brian McGee, currently EVP, CFO, and COO, will transition to President & Chief Operating Officer, effective March 17, 2026. He will vacate his CFO position but retain the COO role.
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New Chief Financial Officer Appointed
Brian Tratt, previously Vice President of Finance, has been appointed as the new Chief Financial Officer, effective March 17, 2026, filling the position vacated by Mr. McGee.
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New CFO Compensation Details
Mr. Tratt's new compensation package includes a base salary of $385,000 per year and eligibility for an annual discretionary bonus of up to 60% of his pro-rated salary.
Analysis · GPRO · Industrial Applications And Services
GoPro announced significant leadership changes, promoting its current EVP, CFO, and COO, Brian McGee, to President & Chief Operating Officer. This move signals a strategic shift in leadership responsibilities, leveraging McGee's extensive experience within the company. Concurrently, Brian Tratt, the current Vice President of Finance, will step into the Chief Financial Officer role, ensuring continuity and internal succession. These internal promotions are generally viewed positively as they indicate stability and confidence in the company's existing talent pool, particularly for a company of GoPro's size.
How filings like this one have moved
In the 30 days to Sep 11, 2026, 30.2% of the 1961 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.20%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, GPRO was trading at $0.81 on NASDAQ in the Industrial Applications And Services sector, with a market capitalization of approximately $131.1M. The 52-week trading range was $0.40 to $3.05. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.