GUESS INC

Guess?, Inc. designs, markets, distributes, and licenses a global collection of contemporary apparel and accessories for men, women, and children, blending American lifestyle with European fashion. The company markets apparel under trademarks such as GUESS, GUESS?, GUESS U.S.A., GUESS JEANS, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS (GbG), GUESS by MARCIANO, and Gc. These lines include full collections of clothing, such as jeans, pants, skirts, dresses, activewear, shorts, blouses, shirts, jackets, knitwear, outerwear, and intimate apparel. Guess? also licenses the design, manufacture, and distribution of complementary products, including eyewear, watches, handbags, footwear, kids' and infants' apparel, fragrance, jewelry, and other fashion accessories. Additionally, the company grants licenses to wholesale partners to operate and sell products through licensed retail stores. Products are sold through direct-to-consumer, wholesale, and licensing channels. Guess? targets style-conscious consumers across three groups: Heritage (40+ years old), Millennials (25-39 years old), and Generation Z (10-24 years old). Heritage customers are served by GUESS and specialty lines like MARCIANO. Millennial and Generation Z customers, who seek streetwear and vintage-inspired trends, view GUESS as accessible luxury, with the GUESS JEANS brand specifically targeting these groups.