GEN Restaurant Group, Inc.

GEN Inc. is one of the largest Asian casual dining restaurant concepts by total revenue in the United States. The company offers an extensive menu of traditional Korean and Korean-American food, including high-quality meats, poultry, and seafood. Founded in 2011, GEN Inc. has grown to 57 company-owned restaurants as of December 31, 2025. These restaurants are located in California, Arizona, Hawaii, Nevada, Texas, New York, Oregon, North Carolina, Washington, New Jersey, Florida, and South Korea. The restaurants feature modern decor, Korean pop music, and embedded grills at each table, allowing guests to cook the majority of their own food. In 2025, GEN Inc. expanded its reach by partnering with grocery stores to offer ready-to-cook meals at over 800 locations. On February 18, 2024, the company acquired the remaining 50% of GKBH and other rights, gaining 100% control of the GKBH restaurant equity investment. New restaurants opened in 2022 generated average Payback Periods of approximately 1.9 years, equating to an average Return on Investment (ROI) of over 50%. For restaurants opened in 2023 and 2024, the average Payback Period was approximately 2.2 years, equating to an average ROI of approximately 45%. Restaurants range in size from 4.7 thousand to 12 thousand square feet and are typically located in high-activity commercial areas. The company's offerings include unlimited orders at one affordable, all-inclusive price.