Forrester Research, Inc.

Forrester Research, Inc. is a global independent research and advisory firm. The company empowers leaders in technology, customer experience, digital, marketing, sales, and product functions to accelerate growth through customer obsession. Forrester's research and guidance model helps executives and their teams achieve their initiatives and outcomes. The company's common stock is listed on Nasdaq Global Select Market under the symbol "FORR". Forrester believes that market dynamics, including empowered customers, changing business-to-business buying behaviors, and rapid advancements in AI, have fundamentally changed the business and technology landscape. The company addresses the increasing need for trusted guidance and insights, grounded in objective sources, rigorous data, and research analysis, to help organizations make confident decisions that prioritize customer value. Forrester aims to address this need through its combination of trusted human intelligence and AI. The foundation of Forrester's business model is its ability to help business and technology leaders and their teams tackle their most pressing priorities and drive growth through customer obsession. Forrester's offerings are based on rigorous methodologies, extensive surveys, proprietary data, and trusted human insights. The company's proprietary research, consulting, and events portfolio, combined with its generative AI capabilities, provide clients with insights and advice to help them go faster, win, serve, and retain customers, and reduce risk and costs. This system is designed to expand contract value (CV), which Forrester views as its most significant business metric. CV products are defined as services clients use over a year's time and are renewable periodically, usually annually.