Flash Sports & Media Holdings

Flash Sports & Media Holdings designs and operates a diversified sports, media, and experiential marketing platform. The company focuses on creating, producing, and monetizing live events, original content, and branded fan experiences across the United Arab Emirates, India, South Africa, and Singapore. Its activities include the production, commercialization, and management of professional cricket leagues and international cricket events. Flash Sports & Media Holdings holds exclusive commercial and media rights to professional cricket leagues and produces international-standard broadcast content. The company also manages franchise operations and monetizes sponsorship, ticketing, and digital media opportunities. Beyond its sports and media operations, Flash Sports & Media Holdings provides equipment systems. These systems include commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. The company also functions as a general contractor, delivering clients' projects from the initial estimate and bid process through subcontractor selection and management of all construction details. Flash Sports & Media Holdings was founded in 2014 and is based in Lafayette, Colorado. The company was formerly known as urban-gro, Inc. and changed its name to Flash Sports & Media Holdings, Inc. in June 2026.