Fluent, Inc.

Fluent, Inc. is a commerce media solutions provider that connects brands with consumers. The company uses diverse advertising inventory, first-party data, and machine learning to generate revenue for partners and help advertisers acquire customers. Fluent primarily offers customer acquisition services through scalable digital marketing campaigns, linking advertiser clients with targeted consumers. This is achieved through two main channels: its Commerce Media Solutions marketplace, which delivers targeted advertising within e-commerce and digital media transaction flows on partner sites and mobile apps, and its owned and operated digital media properties (O&O Sites). In 2025, Fluent provided data and performance-based customer acquisition services to approximately 400 consumer brands, direct marketers, and agencies across industries such as Media & Entertainment, Financial Products & Services, Health & Life Sciences, Retail & Consumer, and Staffing & Recruitment. For Commerce Media Solutions, Fluent embeds its ad-serving technology on partner sites and mobile apps to identify and acquire consumers for advertisers. This technology is integrated at key points in the consumer experience, such as post-transaction solutions on e-commerce websites and apps after a purchase. These solutions generate revenue for media partners and drive customer acquisition for advertisers. Fluent enters into exclusive agreements with media partners for one-to-five year terms, typically compensating them based on revenue share and/or impressions. Fluent also attracts consumers to its O&O Sites primarily through promotional offers that reward consumers for completing activities on the sites.