NATIONAL BEVERAGE CORP

National Beverage Corp. refreshes America with a portfolio of sparkling waters, juices, energy drinks, and, to a lesser extent, carbonated soft drinks. The company will celebrate its 40th anniversary in November 2025. National Beverage focuses on developing healthier beverages to align with global shifts in consumer buying habits and lifestyles, targeting a diverse mix of consumers, including "crossover consumers" who seek healthier alternatives to artificially sweetened or high-calorie beverages. The company has a history of flavor and brand innovation spanning over 135 years, with brands such as Shasta® and Faygo®. This expertise has been extended to the sparkling water category, where unique flavors and naturally-essenced beverages are developed and tested in-house. National Beverage employs innovative marketing, packaging, and consumer engagement strategies, utilizing cost-effective social media platforms, regionally-focused marketing programs, and in-store "brand ambassadors" to interact with consumers and gather feedback. The design of its packages and their "shelf marketing" effect are considered important, particularly with the influence of millennials and younger generations. The company aims to respond quickly and creatively to consumer trends within the beverage industry.