National Beverage Corp.

NATIONAL BEVERAGE CORP innovatively refreshes America with a distinctive portfolio of sparkling waters, juices, energy drinks, and, to a lesser extent, carbonated soft drinks. The company recently commemorated its 40th anniversary. National Beverage Corp. focuses on developing healthier beverages in response to global shifts in consumer buying habits and lifestyles, targeting a diverse mix of consumers including 'crossover consumers' who desire healthier alternatives to artificially sweetened or high-calorie beverages. Building on a rich tradition of flavor and brand innovation with more than a 135-year history of development with iconic brands such as Shasta® and Faygo®, the company has extended its flavor and essence leadership and technical expertise to the sparkling water category. Unique flavors and naturally-essenced beverages are developed and tested in-house and made commercially available after extensive concept and sensory evaluation. National Beverage Corp. utilizes innovative marketing, packaging, and consumer engagement, including cost-effective social media platforms, regionally-focused marketing programs, and in-store "brand ambassadors" to interact with consumers and obtain feedback. The design of packages and the overall optical effect of their placement on the shelf ("shelf marketing") are also emphasized. The company aims to respond faster and more creatively to consumer trends than competitors.