Firy Inc.

Firy Inc. operates a proprietary multi-player platform that provides interactive entertainment through competitive mobile game content. The company's mission is to bring out the best in everyone through competition. Its business model aims to create opportunities for game developers to achieve financial success and for players to experience wins through its platform. Firy Inc. believes its platform democratizes the mobile gaming industry for developers globally, delivering gaming experiences that its player community can trust. In March 2026, Aarki, the company's performance marketing platform business, rebranded as "RZR." This rebrand reflects an evolution of the platform's capabilities and market positioning, without a change in ownership or legal structure. Paired with RZR, its AI-powered advertising technology segment, Firy Inc. operates an ecosystem that combines content, audience, and performance into a unified growth engine. RZR delivers advertising solutions that drive revenue growth for brands and mobile apps by leveraging billions of contextual bidding signals, proprietary machine learning, and behavioral models to engage audiences in a privacy-first world. Firy Inc. is increasingly focused on expanding into emerging performance channels such as connected television, and enhancing cross-channel measurement and optimization capabilities.