EDUCATIONAL DEVELOPMENT CORP

Educational Development Corporation is a Delaware corporation, incorporated on August 23, 1965, that publishes and distributes children's books, educational toys, and games. The company is the owner and exclusive publisher of Kane Miller children's books, Learning Wrap-Ups educational manipulatives, and SmartLab Toys STEAM-based toys and games. It is also the exclusive United States Multi-Level Marketing (MLM) distributor of Usborne Publishing Limited children's books. The company's fiscal year ends on February 28 (29). Educational Development Corporation operates through two business segments: The Direct Sales Division, known as PaperPie, sells books and products directly to customers through independent sales representatives called Brand Partners. These Brand Partners sell products via home parties, social media platforms, book fairs with schools and public libraries, and other events. As of February 28, 2025, this division had approximately 7,800 active Brand Partners. The Publishing Division, known as EDC Publishing or Publishing, is the company's trade division. It markets Kane Miller, SmartLab Toys, and Learning Wrap-Ups products through commissioned trade representatives who call on retail book, toy, and specialty stores, as well as other retail outlets. This division also uses in-house representatives for marketing by telephone and email. It markets to approximately 4,000 retail outlets. The company's products are featured at national trade and regional bookselling shows, and in agency showrooms in AmericasMart Atlanta, Dallas Market Center, and Minneapolis Mart.