Educational Development Corp

EDUCATIONAL DEVELOPMENT CORP is an owner and exclusive publisher of children's books, educational manipulatives, and STEAM-based toys and games. The company owns Kane Miller children's books, Learning Wrap-Ups (maker of educational manipulatives), and SmartLab Toys (maker of STEAM-based toys and games). It also serves as the exclusive United States Multi-Level Marketing (MLM) distributor for Usborne Publishing Limited children's books. Incorporated in Delaware on August 23, 1965, the company's fiscal year ends on February 28 (29). EDUCATIONAL DEVELOPMENT CORP sells children's books, educational toys and games, and other related products through two business segments: The Direct Sales Division ("PaperPie") sells products directly to customers through independent sales representatives ("Brand Partners"). These Brand Partners utilize various methods, including home parties, social media platforms, and book fairs with schools and public libraries. As of February 28, 2026, this division had approximately 4,300 active Brand Partners. The Publishing Division ("EDC Publishing" or "Publishing") is the company's trade division. It markets Kane Miller, SmartLab Toys, and Learning Wrap-Ups products through commissioned trade representatives who engage with retail book, toy, and specialty stores, as well as other retail outlets. This division also employs in-house representatives for telephone and email marketing to customers. It markets to approximately 4,000 retail outlets and features products in agency showrooms in AmericasMart Atlanta, Dallas Market Center, and Minneapolis Mart, in addition to exhibiting at national trade and regional bookselling shows.