Electronic Arts Inc.

Electronic Arts is a global leader in digital interactive entertainment, developing, marketing, publishing, and delivering games, content, and services for game consoles, PCs, and mobile devices. The company creates innovative games and experiences across diverse genres including sports, racing, first-person shooter, action, role-playing, and simulation. Electronic Arts focuses on building global online communities around key franchises, deepening engagement through interactive storytelling connected to intellectual property, and growing communities within and beyond its games. The company offers live services designed to provide value and extend gameplay, which include extra content, subscription offerings, and other revenue generated outside of full game sales. Digital live services and other net revenue represented 71 percent of total net revenue during fiscal year 2026. These live services are offered through global football and American football franchises, including EA SPORTS College Football and EA SPORTS Madden NFL, and iconic IP such as The Sims, Apex Legends, and Battlefield. The most popular live services are the extra content in the Ultimate Team mode associated with sports franchises, which allows players to collect current and former players to build and compete as a personalized team. Live services net revenue from extra content purchased within Ultimate Team, a substantial portion of which was derived from FC Ultimate Team, is material to the business.