DIXIE GROUP INC

The company markets, manufactures, and sells floorcovering products primarily to high-end residential customers through various sales forces and brands. It focuses exclusively on the upper-end of the floorcovering market, leveraging its style, design capabilities, and customer relationships. The company's key brands, Fabrica, Masland, DH Floors, and TRUCOR™, have a significant presence in high-end residential floorcovering markets. Its business operates in both soft floorcovering markets, including broadloom carpet and rugs, and hard surface markets, which encompass luxury vinyl flooring (LVF) and engineered wood. The company operates as a single reportable segment, Floorcovering. Fabrica markets and manufactures luxurious residential carpet, custom rugs, and engineered wood. Its selling prices are approximately five times the average for the residential soft floorcovering industry. Fabrica's primary customers include interior decorators and designers, selected retailers and furniture stores, luxury home builders, and manufacturers of luxury motor coaches and yachts. Fabrica is a leading premium brand in the domestic marketplace, known for styling innovation and unique colors and patterns, offering high-quality carpets and area rugs in nylon and wool. Masland, founded in 1866, markets and manufactures design-driven specialty carpets and rugs for the high-end residential marketplace. It also offers luxury vinyl flooring products. Masland's residential broadloom carpet products are marketed at selling prices over three times the average for the residential soft floorcovering industry. Its products are sold through the interior design community and specialty floorcovering retailers. Masland Residential has strong brand recognition within the upper-end residential market.