DoubleVerify Holdings, Inc.

Our Company is a media effectiveness platform that uses artificial intelligence (AI) to improve results for global brands. Founded in 2008, the company aims to make the digital advertising ecosystem stronger, safer, and more secure by creating more effective and transparent ad transactions, preserving the fair value exchange between buyers and sellers of digital media. The company has expanded its capabilities through new product innovation and partnerships across emerging programmatic media buying platforms and digital media channels, including social and CTV. The company's technology provides unbiased data analytics to advertisers, helping them increase the effectiveness, quality, and return on their digital advertising investments while maintaining transparency and accountability. Its proprietary DV Authentic Ad metric is a definitive measure of digital media quality. This metric assesses whether a digital ad is displayed in a fraud-free, brand-suitable environment and is fully viewable in the intended geography. The company delivers this metric to customers in real time, providing access to critical performance data on their digital ads. Customers use this data analytics to improve the efficiency of their digital advertising investments by avoiding wasted media spend on blocked or fraudulent ads and to optimize their media strategies in real time by verifying their highest performing ads and content.