Digital Brands Group, Inc.

The Company expands its collegiate apparel and marketing platform through strategic agreements. During 2025, it entered into arrangements with AAA Tuscaloosa (University of Alabama), LLC, Traffic Holdco, LLC, Buffalo Sports Properties / Learfield, The Grove Collective, LLC, and MavDB Consulting LLC. Effective July 16, 2025, the Company signed Exclusive Private Label Manufacturing Agreements with AAA Tuscaloosa, LLC and Traffic Holdco, LLC. Under these agreements, the Company manufactures collegiate-branded apparel for distribution through university channels and related platforms. In exchange for services like licensing access, marketing, distribution, and compliance support, the Company agreed to issue common stock with total equity commitments of approximately $3.0 million for AAA and a minimum of $9.0 million for Traffic Holdco over three-year terms. These awards are liability-classified and remeasured at fair value each reporting period through earnings due to make-whole provisions through March 2027. Effective December 3, 2025, the Company entered into a Marketing and Sponsorship Agreement with Buffalo Sports Properties, LLC, a Learfield property, for the University of Colorado athletic program. This agreement provides sponsorship, media, and NIL marketing benefits in exchange for annual consideration of $550,000 over a three-year term, comprising $350,000 in equity and $200,000 in cash. The equity component is liability-classified and subject to an 18-month make-whole provision through June 2027. The agreement also includes variable and fixed NIL-related funding arrangements.