Sprinklr Appoints Thomas Addis as Chief Revenue Officer
CXM is trading near its 52-week low of $4.715 (9.7% above the low).
Summary
Sprinklr announced the appointment of Thomas Addis, a seasoned executive with a strong track record in enterprise technology sales, as its new Chief Revenue Officer.
Key Events · Executive and Board Changes · CXM
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New Chief Revenue Officer Appointed
Thomas Addis has been named Chief Revenue Officer, effective July 1, 2026, reporting directly to President and CEO Rory Read.
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Experienced Revenue Leader
Addis brings over two decades of global go-to-market and revenue leadership experience from high-growth enterprise technology companies, including Bazaarvoice, Kinetica, Box, and Salesforce.
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Focus on Growth and Execution
The appointment is aimed at evolving Sprinklr's go-to-market model, accelerating growth, and strengthening customer engagement with an AI-forward approach.
Analysis · CXM · Technology
This appointment brings a highly experienced revenue leader to Sprinklr, signaling a focus on accelerating growth and refining its go-to-market strategy. Addis's background at companies like Salesforce and Bazaarvoice, where he significantly scaled revenue and implemented AI-driven models, suggests a strategic move to enhance the company's sales performance and customer engagement as it enters its "next phase of growth."
How filings like this one have moved
In the 30 days to Aug 26, 2026, 29.6% of the 2932 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.01%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, CXM was trading at $5.17 on NYSE in the Technology sector, with a market capitalization of approximately $1.2B. The 52-week trading range was $4.72 to $9.40. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.