Sprinklr Appoints Thomas Addis as Chief Revenue Officer
CXM is trading near its 52-week low of $4.715 (9.7% above the low).
Summary
Sprinklr announced the appointment of Thomas Addis, a seasoned executive with a strong track record in enterprise technology sales, as its new Chief Revenue Officer.
Key Events · Executive and Board Changes · CXM
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New Chief Revenue Officer Appointed
Thomas Addis has been named Chief Revenue Officer, effective July 1, 2026, reporting directly to President and CEO Rory Read.
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Experienced Revenue Leader
Addis brings over two decades of global go-to-market and revenue leadership experience from high-growth enterprise technology companies, including Bazaarvoice, Kinetica, Box, and Salesforce.
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Focus on Growth and Execution
The appointment is aimed at evolving Sprinklr's go-to-market model, accelerating growth, and strengthening customer engagement with an AI-forward approach.
Analysis · CXM · Technology
This appointment brings a highly experienced revenue leader to Sprinklr, signaling a focus on accelerating growth and refining its go-to-market strategy. Addis's background at companies like Salesforce and Bazaarvoice, where he significantly scaled revenue and implemented AI-driven models, suggests a strategic move to enhance the company's sales performance and customer engagement as it enters its "next phase of growth."
At the time of this filing, CXM was trading at $5.17 on NYSE in the Technology sector, with a market capitalization of approximately $1.2B. The 52-week trading range was $4.72 to $9.40. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.