Citi Trends Inc

Citi Trends, Inc. is an off-price value retailer specializing in trendy fashions, brands, and prices. The company primarily focuses on Black customers, offering styles, brands, and trends that appeal to both primary and secondary customers. Its product range includes Women's, Men's, and Children's apparel, family footwear, accessories, and home products. The product mix is tiered: a value-focused basic tier, a 'better' tier with quality products and fresh styles forming the core business, and an expanding 'best' tier. The 'best' tier includes trend-relevant products priced below specialty retail and well-known branded products offered at 50% to 75% off MSRP. Citi Trends' stores are strategically located in Black communities, providing products for the entire family. Each store averages approximately 11,000 square feet of selling space and is typically situated in outdoor community shopping centers across urban, suburban, and rural markets. As of January 31, 2026, the company operated 590 stores across 33 states.