Traeger, Inc.

Traeger, Inc. is the creator and category leader of wood pellet grills, an outdoor cooking system that uses all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. Traeger grills are internet of things ("IoT") devices, allowing owners to program, monitor, and control their grill via the Traeger app, which had 2.8 million active users for the fiscal year ended December 31, 2025. The company complements its cooking technologies with a digital library of original recipes and cooking classes. Traeger also offers consumable products, including wood pellets, rubs, and sauces, which generate recurring revenue. The company employs an omnichannel distribution strategy, selling through retailers such as Ace Hardware, The Home Depot, Amazon, and Best Buy. Additionally, Traeger utilizes direct-to-consumer ("DTC") sales via its website and the Traeger app. From 2020 to 2025, approximately 2.7 million Traeger grills were sold in the United States. The company estimates that 78 million households in the United States own a grill, and its U.S. household penetration is 3.4% of this total addressable market.