Cheer Holding, Inc.

The Company provides advertisement and content production services and operates a mobile and online advertising, media, and entertainment business in China. Its main productions include short videos, online variety shows, dramas, live streams, and the CHEERS series. Since launching the CHEERS App in 2018, the Company has become a content-driven e-commerce platform in China, focusing on original lifestyle content to monetize its advertising and e-commerce platform. The Company mainly offers and generates revenue from copyright licensing of self-produced content, advertising and customized content production, CHEERS e-Mall marketplace service, membership fees, and other sources. In July 2023, the Company launched CHEERS Telepathy, an AI content creation platform with multimodal functions, powered by its intelligent cloud-based service "Polaris." In September 2023, an upgrade to CHEERS Telepathy was unveiled, enhancing digital content production and interaction, following regulatory approval. CHEERS Telepathy is now a comprehensive, end-to-end AI application tool for integrated marketing of creative content. In October 2025, an upgrade to CHEERS Telepathy was released, powered by the new, self-developed Polaris Intelligent Cloud 3.0 model. This upgrade converges professional-grade computational photography with dynamic, real-time content generation, enabling studio-quality portrait capture and AI-driven content synthesis through a unified interface.