Chagee Holdings Ltd.

CHAGEE is a leading premium tea drinks brand established in 2017, offering healthy and freshly-made tea drinks. The company aims to transform tea drinking into a modern experience connecting people and cultures, drawing inspiration from the global lifestyle and social concept created by international coffee chains since the 1970s. CHAGEE focuses on a universally appealing core menu, developing tea drink recipes that emphasize purity and broad consumer appeal. They utilize advanced extraction technology and meticulous blending to enhance tea flavor, resulting in a distinct taste. In 2023, 2024, and 2025, approximately 87%, 91%, and 89% of CHAGEE's Gross Merchandise Value (GMV) generated within China, respectively, came from their signature tea latte products. Additionally, approximately 57%, 61%, and 54% of GMV generated within China in those years was derived from their top three best-selling tea lattes. This simple core menu strategy supports product quality, consistency, and convenience through concentrated supply chain management and automated tea preparation, improving operational efficiency and service quality across their teahouse network. CHAGEE is committed to operational efficiency and excellence, driven by "tea tech" initiatives that use digital and automation technologies across product development, supply chain management, consumer engagement, and storefront operations. They collaborate with supply chain partners to co-develop automated tea-making machines.