Salesforce Signs Definitive Deal to Acquire Braze
BRZE sits 97% above its 52-week low of $15.26.
Summary
Salesforce has signed a definitive agreement to acquire Braze for about $5.66B, or $47.50 per share in cash, putting the customer-engagement software maker in play at a takeout price. The merger agreement sets a $300 million reverse termination fee payable by Salesforce and a $191.39 million termination fee payable by Braze in specified circumstances. Braze closed Monday at $30.04, and the stock should converge toward the $47.50 offer. The announcement lands after a mixed stretch: Braze posted 26.2% revenue growth in fiscal Q2 2027 but dropped 12% premarket on September 9 after guiding Q3 non-GAAP EPS to $0.13-$0.14, below the $0.14 consensus. Salesforce expects to complete the acquisition in FY28, sees no anticipated change to its FY27 guidance, and has no update to its long-term targets at this time. Salesforce is the acquirer and secondary mover — watch whether the deal is framed as accretive or dilutive to its own multiple.
Updated with an SEC 8-K filing · What changed
Updates
· SEC 8-K — The merger agreement sets a $300 million reverse termination fee payable by Salesforce and a $191.39 million termination fee payable by Braze in specified circumstances.
At the time of this announcement, BRZE was trading at $30.10 on NASDAQ in the Technology sector, with a market capitalization of approximately $3.4B. The 52-week trading range was $15.26 to $37.33. This news item was assessed with positive market sentiment and an importance score of 10 out of 10. Source: Dow Jones Newswires.