Brilliant Earth Group, Inc.

Brilliant Earth is a digitally native omnichannel jewelry company specializing in ethically sourced fine jewelry. Founded in 2005 as an e-commerce company with a single showroom in San Francisco, the company offers exclusive designs crafted by its in-house design studio and expert jewelers. Its collection includes premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewelry. Brilliant Earth delivers products through a personalized omnichannel experience, catering to customers through its digital commerce platform and individual appointments in showrooms. The company has sold to consumers in over 50 countries. Brilliant Earth utilizes technology for dynamic product visualization, augmented reality try-on, blockchain-verified transparency, and rapid fulfillment of its "Design Your Own" custom design product. Data capabilities are used to enhance marketing and operational efficiencies, personalize customer experiences, curate showroom inventory, inform real estate decisions, and develop new product designs. The company's made-to-order capabilities and virtual inventory model contribute to negative working capital, defined as current assets less non-restricted cash minus current liabilities.