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BRC Inc.

corporate_fare Company Profile

BRC Inc.

BRCC·NYSE·Manufacturing·CIK 0001891101

BRC Inc., also known as Black Rifle Coffee Company, is a Veteran-founded and led premium coffee and energy drink company. It operates through a single business segment with three main sales channels: Wholesale, Direct-to-Consumer (DTC), and Outposts. The company uses its own media and content creation to build brand awareness, engage customers, and foster community. Founded in 2014 by U.S. Army Veteran Evan Hafer, Black Rifle Coffee has grown from a garage operation to a nationally recognized brand. Black Rifle Coffee Company's product range includes traditional roast coffee, single-serve coffee, ready-to-drink coffee products, and Black Rifle Energy, a ready-to-drink energy beverage launched in late 2024. The company also sells Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. Black Rifle Coffee operates from offices in West Valley City, Utah; San Antonio, Texas; and Nashville, Tennessee, and has a manufacturing facility in Manchester, Tennessee. The company's mission is to serve premium coffee and energy beverages and provide proprietary content to active-duty military, Veterans, first responders, and others who share its values. As a public benefit corporation, it supports active duty military members, Veterans, and first-responders, including underserved populations within those communities.

BRC Inc. (NYSE:BRCC) is a publicly traded company in the Manufacturing sector. Wiseek has independently scored 21 items for BRCC at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-08-10, rated 8/10. Across its 20 most recent items scored 7 or higher, the top rating is 9/10, with 17 rated 8 or above. Recent SEC coverage for BRCC spans 10-Q, 8-K, 4, 144.

Recent high-impact activity:

  • BRC Inc. Announces 1-for-10 Reverse Split as Stock Hovers Near $1
  • BRC Posts Smaller Q2 Loss, Revenue Beats on Wholesale and DTC Strength
  • BRC Inc. Q2 Revenue Reaches $107M, Loss Narrows to $0.2M; Chairman Adopts 10b5-1 Plan
  • BRC Inc. Q2 2026: Revenue Climbs 12.8%, Nears Breakeven, and Full-Year Outlook Holds
  • Founder & Officer Evan Hafer Sells $2.98M in Open Market Shares

Financial Snapshot

Fiscal year ended December 31, 2025
Revenue
$398.26M
Net Income
-$11.91M
Diluted EPS
-$0.13
Op. Cash Flow
-$9.81M
Free Cash Flow
-$13.47M
Gross Profit
$137.95M
Operating Income
-$24.6M
Cash & Equivalents
$4.33M
Total Debt
$34.71M
Debt / Equity
0.76×
Net Margin
-3.0%
Shares Outstanding
95.21M sh
Source: 10-K · filed 2026-03-02 · accession 0001891101-26-000022

Short Interest & Short Volume

5.50 days to cover

FINRA reported short interest of 490,971 shares in BRCC as of the September 15, 2026 settlement, a 11.8% increase from the prior period — about 5.5 days to cover at its recent average daily volume. On October 2, 2026, 76.4% of BRCC volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)490,971 shares as of September 15, 2026
Change vs prior period▲ 11.8%
Days to cover5.50 at avg daily volume of 89,258
Daily short volume (FINRA facilities)76.4% of 33,211 shares on October 2, 2026
5-day average short volume61.9%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

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$9.05
52-week range · as of 2026-08-03 $0.60 – $9.05
Market cap
$226.51M
Volume
68K (0.5× avg)
3-mo avg 130.5K
Live data · 2026-10-04 09:19 UTC · Market closed

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feed BRCC - Latest Insights

BRCC
Aug 10, 2026, 6:00 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $0.9999
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Aug 03, 2026, 4:28 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $1.11
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Aug 03, 2026, 4:18 PM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $1.16
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Aug 03, 2026, 4:15 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $1.11
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Jun 03, 2026, 6:58 PM EDT
Filing Type: 4
Importance Score:
8
Price at Filing: $1.46
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Jun 02, 2026, 6:18 AM EDT
Filing Type: 8-K
Importance Score:
9
Price at Filing: $1.68
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Jun 02, 2026, 6:10 AM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $1.68
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Jun 01, 2026, 4:13 PM EDT
Filing Type: 144
Importance Score:
9
Price at Filing: $1.55
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
May 04, 2026, 4:23 PM EDT
Source: Wiseek News
Importance Score:
9
Price at Filing: $1.26
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
May 04, 2026, 4:19 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $1.27
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Apr 10, 2026, 4:30 PM EDT
Filing Type: DEFA14A
Importance Score:
8
Price at Filing: $0.8069
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Apr 10, 2026, 4:30 PM EDT
Filing Type: DEF 14A
Importance Score:
8
Price at Filing: $0.8069
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Mar 31, 2026, 5:07 PM EDT
Filing Type: PRE 14A
Importance Score:
9
Price at Filing: $0.7931
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Mar 25, 2026, 5:11 PM EDT
Filing Type: S-3
Importance Score:
9
Price at Filing: $0.741
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Mar 23, 2026, 6:01 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $0.855
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Mar 02, 2026, 4:19 PM EST
Filing Type: 10-K
Importance Score:
9
Price at Filing: $0.6385
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Mar 02, 2026, 4:16 PM EST
Filing Type: 8-K
Importance Score:
9
Price at Filing: $0.6385
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Mar 02, 2026, 4:15 PM EST
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $0.6151
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Feb 23, 2026, 4:51 PM EST
Filing Type: 8-K/A
Importance Score:
7
Price at Filing: $0.6383
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
BRCC
Feb 13, 2026, 5:02 PM EST
Filing Type: 8-K
Importance Score:
9
Price at Filing: $0.7289
Real-time Price: $9.05 info
Change: Reverse Stock Split info
Market Cap: $226.51M info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets