BRADY CORP

Brady is a global manufacturer and supplier of identification solutions and workplace safety products designed to identify and protect premises, products, and people. The company offers a broad range of proprietary, customized, and diverse products for various applications across multiple industries and geographies. Brady is organized and managed geographically with two reportable segments: Americas & Asia and Europe & Australia. The Americas & Asia segment includes operations in North America, South America, and Asia. The Europe & Australia segment encompasses operations in Europe, the Middle East, Africa, and Australia. This structure aligns local execution with global scale and supports the integration of acquired businesses. Brady focuses on key competencies including innovative products, driven by continuous research and development investment and customer collaboration. The company emphasizes customer experience through dedicated account support, localized technical expertise, and integrated tools. Brady aims to maintain its global leadership position in niche markets by leveraging strong distribution networks, application knowledge, and long-standing relationships, while expanding through targeted investments and acquisitions. Digital capabilities are enhanced through transactional websites, product content, and customer portals. Compliance expertise is utilized to provide solutions supporting customer compliance in regulated industries. Operational excellence is achieved through lean manufacturing, automation, supply chain optimization, and expanding customization capabilities.