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Baidu, Inc.

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Baidu, Inc.

BIDU·NASDAQ·Technology·CIK 0001329099

Baidu, Inc. is a leading artificial intelligence (AI) company with a strong internet foundation. The company has invested in AI since 2010 to advance its technological capabilities, enhance search functionality, and boost monetization. Its AI capabilities provide foundational technologies for all its businesses. Baidu launched ERNIE Bot, a conversational AI bot powered by ERNIE, its in-house foundation model, in the first quarter of 2023. The company has expanded the ERNIE family of models, launching ERNIE 3.5 in May 2023. According to an International Data Corporation (IDC) report issued in July 2023, ERNIE 3.5 excelled in areas such as algorithm, industry coverage, developer tools, and ecosystem. In October 2023, Baidu launched ERNIE 4.0 (EB4), a GPT4-type model demonstrating human-level performance in understanding, content generation, complex reasoning, and memory retention. In June 2024, the company launched ERNIE 4.0 Turbo, designed for faster and lower-cost operation for typical use cases compared to ERNIE 4.0. Baidu uses the ERNIE family of models to renovate its products and offerings, providing AI-native experiences. In 2025, the company accelerated model iteration. In March 2025, Baidu released ERNIE 4.5, its first flagship foundation model with multimodal capabilities, and ERNIE X1, its first reasoning model with best-in-class function calling.

Baidu, Inc. (NASDAQ:BIDU) is a publicly traded company in the Technology sector. Wiseek has independently scored 29 items for BIDU at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-09-17, rated 7/10. Across its 20 most recent items scored 7 or higher, the top rating is 9/10, with 11 rated 8 or above. Recent SEC coverage for BIDU spans 6-K.

Recent high-impact activity:

  • Baidu H1 2026: AI Revenue Up 36% to RMB26.1B, But Net Income Falls 62% as Capex Surges
  • Baidu Shares Plunge 13% in Hong Kong After Q2 Miss
  • Baidu Q2 Revenue Misses, Net Profit Plunges 68% as AI Cloud Surges 50%
  • Baidu Q2 Net Profit Plunges 68%, Fitch Downgrades to A-Minus
  • Baidu Misses Q2 Revenue Estimates as Ad Slump Offsets AI Cloud Growth

Financial Snapshot

Fiscal year ended December 31, 2025
Revenue
¥129.08B CNY
Net Income
¥5.59B CNY
Op. Cash Flow
-¥3.01B CNY
Free Cash Flow
-¥15.09B CNY
Gross Profit
¥56.64B CNY
Operating Income
-¥5.82B CNY
Cash & Equivalents
¥24.61B CNY
Total Debt
¥42.77B CNY
Debt / Equity
0.16×
Net Margin
4.3%
Source: 20-F · filed 2026-03-17 · accession 0001193125-26-109289

Short Interest & Short Volume

3.50 days to cover

FINRA reported short interest of 9,000,728 shares in BIDU as of the September 15, 2026 settlement, a 15.7% decrease from the prior period — about 3.5 days to cover at its recent average daily volume. On October 2, 2026, 40.5% of BIDU volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)9,000,728 shares as of September 15, 2026
Change vs prior period▼ 15.7%
Days to cover3.50 at avg daily volume of 2,572,392
Daily short volume (FINRA facilities)40.5% of 1,092,987 shares on October 2, 2026
5-day average short volume41.4%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

Insider Transactions

BIDU files as a Foreign Private Issuer (FPI). Under SEC Exchange Act Section 16(a), officers, directors, and 10% owners of FPIs are exempt from Form 4 insider-transaction reporting requirements. Comparable disclosures, when applicable, appear in the company's Form 20-F (annual) or Form 6-K (interim) filings on SEC EDGAR.

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$84.51 +0.19% today
52-week range · as of 2026-09-17 $84.51 – $165.3
Market cap
$28.09B
Volume
2.7M (1.1× avg)
3-mo avg 2.5M
Live data · 2026-10-05 03:47 UTC · Market closed

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feed BIDU - Latest Insights

BIDU
Sep 17, 2026, 4:01 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $90.03
Real-time Price: $84.51 info
Change: -$5.52 (-6%) info
Market Cap: $28.09B info
BIDU
Aug 18, 2026, 9:33 PM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $90.81
Real-time Price: $84.51 info
Change: -$6.30 (-7%) info
Market Cap: $28.09B info
BIDU
Aug 18, 2026, 4:08 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $90.85
Real-time Price: $84.51 info
Change: -$6.34 (-7%) info
Market Cap: $28.09B info
BIDU
Aug 18, 2026, 6:43 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $98.92
Real-time Price: $84.51 info
Change: -$14.41 (-15%) info
Market Cap: $28.09B info
BIDU
Aug 18, 2026, 5:03 AM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $99.90
Real-time Price: $84.51 info
Change: -$15.39 (-15%) info
Market Cap: $28.09B info
BIDU
Aug 17, 2026, 3:55 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $103.95
Real-time Price: $84.51 info
Change: -$19.44 (-19%) info
Market Cap: $28.09B info
BIDU
Jul 27, 2026, 4:05 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $105.11
Real-time Price: $84.51 info
Change: -$20.60 (-20%) info
Market Cap: $28.09B info
BIDU
Jul 22, 2026, 4:05 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $107.40
Real-time Price: $84.51 info
Change: -$22.89 (-21%) info
Market Cap: $28.09B info
BIDU
Jul 16, 2026, 6:26 AM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $114.90
Real-time Price: $84.51 info
Change: -$30.39 (-26%) info
Market Cap: $28.09B info
BIDU
Jul 16, 2026, 4:36 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $115.46
Real-time Price: $84.51 info
Change: -$30.95 (-27%) info
Market Cap: $28.09B info
BIDU
Jun 28, 2026, 2:09 PM EDT
Source: Reuters
Importance Score:
9
Price at Filing: $104.00
Real-time Price: $84.51 info
Change: -$19.49 (-19%) info
Market Cap: $28.09B info
BIDU
Jun 12, 2026, 9:15 AM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $116.84
Real-time Price: $84.51 info
Change: -$32.33 (-28%) info
Market Cap: $28.09B info
BIDU
Jun 09, 2026, 6:04 AM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $120.60
Real-time Price: $84.51 info
Change: -$36.09 (-30%) info
Market Cap: $28.09B info
BIDU
Jun 09, 2026, 3:13 AM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $118.70
Real-time Price: $84.51 info
Change: -$34.19 (-29%) info
Market Cap: $28.09B info
BIDU
Jun 04, 2026, 3:14 AM EDT
Source: Wiseek News
Importance Score:
9
Price at Filing: $132.00
Real-time Price: $84.51 info
Change: -$47.49 (-36%) info
Market Cap: $28.09B info
BIDU
Jun 03, 2026, 6:04 AM EDT
Source: Dow Jones Newswires
Importance Score:
9
Price at Filing: $135.80
Real-time Price: $84.51 info
Change: -$51.29 (-38%) info
Market Cap: $28.09B info
BIDU
Jun 03, 2026, 2:04 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $137.37
Real-time Price: $84.51 info
Change: -$52.86 (-38%) info
Market Cap: $28.09B info
BIDU
May 21, 2026, 4:22 AM EDT
Source: Asian Corporate Newswire
Importance Score:
7
Price at Filing: $129.80
Real-time Price: $84.51 info
Change: -$45.29 (-35%) info
Market Cap: $28.09B info
BIDU
May 20, 2026, 3:14 AM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $137.70
Real-time Price: $84.51 info
Change: -$53.19 (-39%) info
Market Cap: $28.09B info
BIDU
May 18, 2026, 9:28 AM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $143.00
Real-time Price: $84.51 info
Change: -$58.49 (-41%) info
Market Cap: $28.09B info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets