BUILD-A-BEAR WORKSHOP INC

Build-A-Bear is a global "retailtainment" brand focused on creating personalized furry friends. Guests participate in a process of stuffing, dressing, accessorizing, and naming their creations, highlighted by a Heart Ceremony. The company offers its signature retail experience, pre-stuffed plush, gifting options, partnerships with licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Its brand platform, "The Stuff You Love," celebrates nearly 30 years of operation. Build-A-Bear expands its retail footprint through various store sizes, formats, and locations, including tourist destinations. Growth also occurs through partner-operated and franchise locations, particularly for international expansion. The company's digital transformation supports omnichannel growth via its e-commerce business, consumer loyalty program, and digital content. Build-A-Bear's pop-culture appeal extends its market beyond children to teens and adults with sports licensing, collectible, and gifting offerings, and categories beyond plush. As of January 31, 2026, the Company had 662 global locations. This includes 375 corporately-managed locations (333 in the U.S. and Canada, 42 in the U.K. and the Republic of Ireland), 178 partner-operated locations where products are sold wholesale, and 109 international franchise locations, all under the Build-A-Bear Workshop brand.