Bark, Inc.

Bark, Inc. designs and develops proprietary products for dogs. The company operates as an omnichannel brand, focusing on two key brands: BarkBox and Super Chewer. All products are designed and developed in-house and are BARK branded. Bark, Inc. utilizes first-party data, customer insights, and AI to deliver personalized products and experiences. The company sells its products through two segments: Direct-to-Consumer (DTC) and Commerce. The Commerce segment distributes products through a network of retail partners, which currently includes over 50,000 doors nationwide, and online marketplaces such as Amazon, Chewy, and TikTok. Bark, Inc. started with a monthly-themed subscription service offering toys, treats, and chews, tailored to individual dog needs based on size, play style, allergies, and other factors. The company's customer service team, known as the "Happy Team," proactively engages approximately 175,000 customers each month. Data from these customer interactions informs future product design and development, and is leveraged with AI technology to recommend additional products through cross-selling and Add-to-Box (ATB) features. Bark, Inc. is a leading U.S. dog toy brand by revenue and also competes in complementary consumable categories like treats and chews.