Bark, Inc.

Bark, Inc. designs and develops proprietary products for dogs. The company operates as an omnichannel brand, focusing on making dogs happy by providing personalized products and services. Since its founding in 2011, Bark, Inc. has served millions of dogs and their owners. Its key brands are BarkBox and Super Chewer, with all products designed and developed in-house and BARK branded. Bark, Inc. utilizes first-party data, customer insights, and AI to deliver personalized products and experiences. The company sells its products through two segments: Direct-to-Consumer (DTC) and Commerce. The Commerce segment distributes products through a network of retail partners, currently spanning over 50,000 doors nationwide, and online marketplaces including Amazon, Chewy, and TikTok. The company began with a monthly-themed subscription of toys, treats, and chews, customized based on a dog's size, play style, allergies, and other needs. Its customer service team, known as the "Happy Team," proactively engages approximately 175,000 customers each month. Data from these interactions, combined with AI technology, informs future product design and development, and is used to recommend additional products through cross-selling and Add-to-Box (ATB) features. Bark, Inc. is a leading U.S. dog toy brand by revenue and continues to expand into complementary consumable categories like treats and chews.