Asure Software Inc

Asure is a provider of cloud-based Human Capital Management ("HCM") software solutions, delivered as Software-as-a-Service ("SaaS"), to businesses of all sizes. The company offers human resources ("HR") tools designed to help businesses manage their workforce, ensure compliance with federal, state, and local tax jurisdictions and labor laws, and free up financial capital. At the core of Asure's offering is the Asure HCM platform, a SaaS-based system that includes Payroll & Tax filing, HR management tools, Time & Attendance software, Recruiting, and Benefits Administration. This platform also supports complementary, technology-enabled services such as AsureMarketplace™, which automates data exchange with third-party providers. The company also provides HR Compliance services and AsurePay™, a payroll card offered in association with partners. Additionally, through its licensed brokerage, Asure offers Insurance Services to help employers manage benefits and reduce administrative costs. Asure delivers its solutions directly and through a national network of Reseller Partners. The company serves more than 100,000 clients across the United States. Approximately 35% of these clients are direct, while the remaining balance are indirect, contracting with Reseller Partners who white label Asure's solutions. Asure sells its solutions through both direct and partner channels, with partner programs supplementing direct sales efforts to access opportunities in various geographic and industry niches.