Asana, Inc.

Asana provides a comprehensive solution for work management, enabling collaboration between humans and AI agents. The company serves over 180,000 paying customers across 200 countries and territories. Customers use Asana to link their work to company goals and manage critical workflows such as product launches, employee onboarding, resource planning, and tracking company-wide strategic initiatives. The platform combines institutional memory with an execution surface, allowing organizations to coordinate work across human and AI team members. This approach aims to provide clarity, accountability, and impact throughout the organization, from executives to individual contributors and AI agents. Asana makes the "Who, What, When, and Why" of work transparent, ensuring actions by both people and AI agents are based on business context and strategic goals. The company's Work Graph® is a proprietary map that shows how work relates, serving as an institutional memory and orchestration layer for human teams and AI agents. Asana operates as a multi-product company with a hybrid go-to-market strategy, which includes a product-led model, direct sales, and channel partners.