AppLovin Corp

AppLovin creates connections between companies and their customers by providing artificial intelligence-powered (AI) advertising solutions. The company helps businesses reach, monetize, and grow their global audience. AppLovin generates revenue when advertisers meet their return on advertising spend targets using its solutions. The company's advertising solutions include a suite of tools. Axon Ads Manager is a user acquisition solution powered by the Axon AI advertising recommendation engine. It matches advertiser demand with publisher supply through auctions at vast scale and microsecond-level speeds. MAX is a monetization solution that uses advanced in-app bidding technology to optimize the value of a publisher's advertising inventory through real-time competitive auctions, aiming for higher returns for publishers. Adjust is a measurement and analytics marketing platform that provides marketers with visibility, insights, and data to scale app marketing and drive informed results. Wurl is a connected TV (CTV) platform that distributes streaming video for content companies and offers advanced advertising and publishing solutions to attract viewers and maximize revenue. AppLovin's revenue comes from these advertising solutions. As more advertisers use these solutions to market and monetize their content, the company gains access to more data on users and user engagement, strengthening its scaled distribution. This growing distribution provides better insights for Axon AI, which in turn enhances the efficiency and effectiveness of Axon Ads Manager.