American Outdoor Brands, Inc.

American Outdoor Brands, Inc. is a leading provider of outdoor lifestyle products and shooting sports accessories. The company designs, produces or sources, and sells products for rugged outdoor enthusiasts, covering hunting, fishing, meat processing, outdoor cooking, shooting, and personal security and defense. Its outdoor lifestyle products include premium sportsman knives and tools for fishing and hunting, land management tools for hunting preparedness and backyard use, hunting products, meat processing equipment, and outdoor cooking products. Shooting sports accessories include rests, vaults, and other related accessories; electro-optical devices such as hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company focuses on its owned brands, which include BOG, BUBBA, Caldwell, Crimson Trace, Frankford Arsenal, Grilla, Hooyman, Imperial, LaserLyte, Lockdown, MEAT! Your Maker, Old Timer, Schrade, Tipton, Uncle Henry, and Wheeler. It also licenses brands like M&P, Smith & Wesson, and Performance Center by Smith & Wesson for certain products. Product development, customer service, and marketing teams are organized into four brand lanes: Adventurer, Harvester, Marksman, and Defender, each focusing on a distinct consumer vertical. This structure allows for efficient leveraging of talent and resources across multiple brands while addressing the unique needs of each consumer vertical. Sales activities are conducted through e-commerce and traditional distribution channels.