Amplitude, Inc.

Amplitude, founded in 2012, provides an AI Analytics Platform designed to help companies understand how people engage with digital products. The company believes it was the first to recognize that traditional analytics tools were not built for digital product engagement. Its platform analyzes behavioral data and provides real-time, actionable insights to drive business outcomes. The platform unifies Analytics, Session Replay, Feature Experimentation, Web Experimentation, Audience Activation, Guides and Surveys, AI Agents, Amplitude Model Context Protocol ("MCP"), AI Visibility, AI Feedback, and Automated Insights. This integrated approach helps businesses track and measure user behavior, and actively improve engagement, retention, and monetization. Amplitude generates revenue primarily through subscription-based pricing, offering flexible plans. The company reaches customers through direct sales, solution partners, and product-led growth. As of December 31, 2025, Amplitude had 4,797 paying customers, including 27 of the Fortune 100.