Alpha Modus Holdings, Inc.

Alpha Modus Holdings, Inc. is a technology and intellectual property company that develops, protects, licenses, and commercializes data-driven systems. These systems are designed to improve consumer engagement and decision-making in physical retail stores. Founded in 2014 and headquartered in Cornelius, North Carolina, Alpha Modus focuses on creating, licensing, and enforcing a proprietary patent portfolio. This portfolio covers systems and methods for real-time monitoring, analysis, and response to consumer behavior at or near the point of purchase. The company's technology converts unstructured consumer interaction data into actionable insights using advanced analytics and artificial intelligence. These insights can be used for personalized marketing, dynamic digital engagement, smart planograms, inventory management, and improved in-store customer assistance. In its early years, Alpha Modus developed technology and conducted limited commercial deployments, including work in financial markets and real estate analytics. During this time, the company developed algorithmic and analytics-based systems using cloud infrastructure and cognitive computing tools. In 2018, Alpha Modus acquired certain assets, including intellectual property and pending patent applications, from a retail technology company.