AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.C

The company, through its subsidiaries in the UAE, operates as a tour operator, travel agency, and provider of event planning and management services. Its subsidiaries primarily offer two service lines: MICE management and one-stop tourism. MICE management involves the comprehensive coordination and organization of events, with "MICE" standing for meetings, incentives, conferences, and exhibitions. The subsidiaries assist clients, mainly companies and industry associations, with planning, organizing, and executing various events in the UAE, such as annual meetings, product launch conferences, product exhibitions, and staff gatherings. Services include guest invitation, event website development, event applications, advertising, and overall event management and execution. The subsidiaries have managed large-scale events, including the IDA Annual Conference in August 2025 with around 7,700 participants. As of the date of this annual report, they have planned and executed approximately 900 events with over 100 participants each, and around 50 events with more than 1,000 attendees. They have provided MICE management services to over 300 clients. The one-stop tourism services cater to clients choosing the Middle East, particularly the UAE, for events. These services include flight ticket bookings, airport pick-up, hotel reservations, restaurant bookings, car and bus rentals, tickets for tourist attractions, and tour guides.