Advantage Solutions Inc.

Our Company provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods (CPG) manufacturers and retailers, primarily in North America. These services support distribution, retail execution, shopper engagement, and private brand development in both physical and digital commerce. The company serves over 4,000 clients across grocery, mass, club, retail pharmacy, convenience, and other channels in more than 100,000 retail locations. It operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. Revenue is generated through commissions, fee-for-service arrangements, and cost-plus structures. Employee-related expenses are a significant cost component, and financial performance is affected by program volumes, service mix, and workforce utilization. The company has simplified operations, including divesting non-core businesses and modernizing enterprise systems. The Branded Services segment offers sales, merchandising, and omni-commerce marketing support to branded CPG manufacturers, utilizing commission, fee-for-service, or cost-plus arrangements. Brokerage Services (Headquarter Sales) involves representing manufacturer-clients in their commercial relationships with retailers, assisting with business development, sales planning, distribution optimization, pricing and promotional strategies, and category recommendations. Teams use retailer and consumer data, category and space management tools, and post-event analytics to help clients expand distribution and improve product placement. Branded Merchandising includes field teams performing in-store merchandising activities such as shelf maintenance, promotional display installation, inventory checks, and distribution validation. This segment offers dedicated, syndicated, and hybrid coverage models, using merchandising applications, routing tools, and daily point-of-sale data to prioritize store visits and address issues like out-of-stocks. It also provides logistics and supply chain support focused on product flow and inventory management.