iPhone 18 Pro BOM Jumps to $726; Apple Plans Price Hikes, No Memory Fabs
AAPL sits 52% above its 52-week low of $195.07.
Summary
The Bill of Materials (BOM) for the upcoming iPhone 18 Pro is estimated to increase significantly to $726, up from $582 for the iPhone 17 Pro, primarily due to higher DRAM and NAND costs. Apple plans to raise retail prices across its hardware, potentially increasing the iPhone 18 Pro base price to $1,299, to offset these rising component expenses. The company has also decided against building in-house memory fabrication plants, opting to secure memory and storage from external suppliers amid AI-driven demand. This news provides critical insight into Apple's future product costs and pricing strategy, directly impacting potential revenue and margin projections.
At the time of this announcement, AAPL was trading at $297.10 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.3T. The 52-week trading range was $195.07 to $317.40. This news item was assessed with neutral market sentiment and an importance score of 8 out of 10. Source: Wiseek News.