Apple's Sept 9 Event: iPhone 18 Pro, Foldable iPhone, and New CEO Ternus Face AI Delays and Memory Crunch
AAPL sits 42% above its 52-week low of $225.95.
Summary
John Ternus takes over as Apple CEO on Sept 8, immediately facing the Sept 9 'Surprise and Shine' event where the iPhone 18 Pro series and the first foldable iPhone are expected. Reports suggest the iPhone 18 series will see a $100-$200 price increase, and the foldable iPhone (possibly called iPhone Ultra) may start at $2,099-$2,299, breaching the $2,000 mark for the first time. This comes amid soaring memory costs that already forced price hikes on Macs, iPads, and accessories, and after Huawei and Xiaomi launched competing foldables just before Apple's event. Apple also overhauled its EU app commission structure to a flat 5% rate, which could dent App Store revenue. The event will also introduce iOS 27 with enhanced Apple Intelligence features, as Apple tries to close the AI gap with Android rivals. The combination of a new CEO, premium pricing, and competitive pressure makes this a pivotal moment for Apple's product strategy and near-term sales outlook.
At the time of this announcement, AAPL was trading at $320.01 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.7T. The 52-week trading range was $225.95 to $344.57. This news item was assessed with neutral market sentiment and an importance score of 7 out of 10. Source: Mint.