Apple Gains Record 20% Smartphone Share as Rivals Stumble on Chip Crunch
AAPL sits 57% above its 52-week low of $201.5.
Summary
Global smartphone shipments dropped 11% in Q2 to a 13-year low, but Apple defied the slump with a 3% shipment increase and a record 20% market share. The memory chip shortage is forcing rivals to raise prices, especially on entry- and mid-range devices, while Apple's premium lineup and steady pricing attracted buyers. Samsung reclaimed the top spot with 24% share, but Apple's resilience in a contracting market underscores the strength of its high-end demand. This follows Apple's record Q2 results and raised 2026 outlook, reinforcing its ability to navigate supply chain headwinds. The persistent memory shortage, expected to last into 2027, could further pressure Android competitors and benefit Apple's premium positioning.
At the time of this announcement, AAPL was trading at $315.90 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.6T. The 52-week trading range was $201.50 to $317.40. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Reuters.