Apple Cuts Vision Pro Team, Cancels Next-Gen Headset as Demand Fades
AAPL sits 38% above its 52-week low of $223.78.
Summary
Apple has laid off at least 60 employees in its Vision Pro and VR teams and reportedly cancelled the second-generation Vision Pro and a cheaper 'Vision Air' model. The company is shifting focus to smart glasses and AI, including Siri. This follows earlier reports of weak Vision Pro demand and a 19.2% drop in iPhone shipments in China. The layoffs and product cancellations signal a strategic retreat from high-end mixed reality, which could pressure near-term sentiment but may reduce R&D spending. Watch for further restructuring announcements or updates on the smart glasses roadmap.
At the time of this announcement, AAPL was trading at $309.45 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.5T. The 52-week trading range was $223.78 to $344.57. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: dpa-AFX.