Significant Stockholder Files Form 144 to Sell $14.65 Million in Class A Common Stock
ZETA sits 85% above its 52-week low of $10.69 on elevated volume (1.8× avg).
Summary
A family trust associated with a significant stockholder has filed a Form 144, indicating an intent to sell approximately $14.65 million worth of Zeta Global Holdings Corp. Class A Common Stock.
Key Events · Ownership and Investor Activity · ZETA
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Proposed Share Sale
Family Trust III filed a Form 144 to sell 696,857 shares of Class A Common Stock, with an approximate market value of $14.65 million.
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Filer Identity
The seller is a family trust identified as a significant stockholder, not an operational insider of the company.
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Prior Sales Reported
The trust also reported sales of 37,610 shares totaling $678,572.52 in the past three months.
Analysis · ZETA · Technology
The filing of a Form 144 signals a significant stockholder's intention to sell a substantial amount of shares. The proposed sale of over $14.65 million in Class A Common Stock by Family Trust III represents a notable disposition by a non-operational insider. While the trust acquired these shares through estate planning transfers, the intent to liquidate such a large block of shares could be perceived negatively by the market, suggesting a lack of conviction or a need for liquidity. Investors should monitor the actual sales, as Form 144 only indicates intent.
How filings like this one have moved
In the 30 days to Oct 5, 2026, 29.2% of the 1496 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.63%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, ZETA was trading at $19.80 on NYSE in the Technology sector, with a market capitalization of approximately $5B. The 52-week trading range was $10.69 to $26.60. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.