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ZETA
NYSE Technology

Significant Stockholder Files Form 144 to Sell $14.65 Million in Class A Common Stock

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Software Stocks · Technology
Sentiment info
Negative
Importance info
7
Price
$19.8
Mkt Cap
$4.983B
52W Low
$10.69
52W High
$26.6
52W Position info
85% above low
Off High info
26% below high
Rel. Volume info
1.8× avg
Market data snapshot near publication time

ZETA sits 85% above its 52-week low of $10.69 on elevated volume (1.8× avg).

Summary

A family trust associated with a significant stockholder has filed a Form 144, indicating an intent to sell approximately $14.65 million worth of Zeta Global Holdings Corp. Class A Common Stock.


Key Events · Ownership and Investor Activity · ZETA

  • Proposed Share Sale

    Family Trust III filed a Form 144 to sell 696,857 shares of Class A Common Stock, with an approximate market value of $14.65 million.

  • Filer Identity

    The seller is a family trust identified as a significant stockholder, not an operational insider of the company.

  • Prior Sales Reported

    The trust also reported sales of 37,610 shares totaling $678,572.52 in the past three months.


Analysis · ZETA · Technology

The filing of a Form 144 signals a significant stockholder's intention to sell a substantial amount of shares. The proposed sale of over $14.65 million in Class A Common Stock by Family Trust III represents a notable disposition by a non-operational insider. While the trust acquired these shares through estate planning transfers, the intent to liquidate such a large block of shares could be perceived negatively by the market, suggesting a lack of conviction or a need for liquidity. Investors should monitor the actual sales, as Form 144 only indicates intent.

At the time of this filing, ZETA was trading at $19.80 on NYSE in the Technology sector, with a market capitalization of approximately $5B. The 52-week trading range was $10.69 to $26.60. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.

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ZETA - Latest Insights

ZETA
Jul 27, 2026, 4:05 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $20.77
Real-time Price: $21.85 info
Change: +$1.08 (+5%) info
Market Cap: $5.456B info
ZETA
Jul 27, 2026, 4:05 PM EDT
Source: BusinessWire
Importance Score:
7
Price at Filing: $20.71
Real-time Price: $21.85 info
Change: +$1.14 (+6%) info
Market Cap: $5.456B info
ZETA
Jun 05, 2026, 5:05 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $21.65
Real-time Price: $21.85 info
Change: +$0.2001 (+0.92%) info
Market Cap: $5.456B info
ZETA
Apr 30, 2026, 4:32 PM EDT
Source: Reuters
Importance Score:
9
Price at Filing: $19.50
Real-time Price: $21.85 info
Change: +$2.35 (+12%) info
Market Cap: $5.456B info
ZETA
Feb 25, 2026, 8:00 AM EST
Filing Type: 10-K
Importance Score:
9
Price at Filing: $17.55
Real-time Price: $21.85 info
Change: +$4.30 (+25%) info
Market Cap: $5.456B info