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WOOF
NASDAQ Trade & Services

Petco Officer Holly May Files Third Form 144 in Three Days, Plans to Sell 200,000 More Shares

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Retail Stocks · Consumer
Sentiment info
Negative
Importance info
7
Price
$2.555
Mkt Cap
$729.62M
52W Low
$2.24
52W High
$4.505
52W Position info
14% above low
Off High info
43% below high
Rel. Volume info
0.5× avg
Market data snapshot near publication time

WOOF is trading near its 52-week low of $2.24 (14% above the low).

Summary

For the third straight day, Petco officer Holly May filed a Form 144, this time planning to sell 200,000 shares worth about $509,000. Combined with prior sales, she has sold or intends to sell 450,000 shares this week, all stemming from restricted stock vesting.


Key Events · Ownership and Investor Activity · WOOF

  • Third Consecutive Form 144 Filing

    On July 9, 2026, Officer Holly May filed a Form 144 to sell 200,000 shares worth approximately $508,916. This follows filings on July 7 (100,000 shares) and July 8 (150,000 shares), bringing the total proposed or sold this week to 450,000 shares.

  • Systematic Insider Selling

    Acquired through restricted stock vesting on April 15, 2026, the shares are being offloaded in a rapid pattern that suggests a pre-planned liquidation strategy. The three-day selling spree marks a notable uptick in insider selling activity.

  • Context of Recent Equity Plan Expansion

    The selling comes just days after shareholders approved an increase of 15.5 million shares for the equity incentive plan on July 1, 2026, potentially signaling that more insider sales could follow as new grants vest.


Analysis · WOOF · Trade & Services

In just three days, Officer Holly May has filed a trio of Form 144s, signaling plans to unload a total of 450,000 shares worth roughly $1.15 million. The escalating size of the proposed sales—100,000, then 150,000, and now 200,000 shares—points to a systematic liquidation of recently vested restricted stock. While the dollar amounts are modest relative to Petco's $730 million market cap, the persistent insider selling by an officer can erode investor confidence, particularly on the heels of an equity incentive plan expansion that authorized 15.5 million new shares.

At the time of this filing, WOOF was trading at $2.56 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $729.6M. The 52-week trading range was $2.24 to $4.51. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.

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WOOF - Latest Insights

WOOF
Jul 09, 2026, 1:46 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $2.56
Real-time Price: $2.55 info
Change: -$0.0050 (-0.20%) info
Market Cap: $728.192M info
WOOF
Jul 08, 2026, 12:38 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $2.59
Real-time Price: $2.55 info
Change: -$0.035 (-1%) info
Market Cap: $728.192M info
WOOF
Jul 01, 2026, 4:05 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $2.72
Real-time Price: $2.55 info
Change: -$0.170 (-6%) info
Market Cap: $728.192M info
WOOF
Jun 05, 2026, 5:21 PM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $2.77
Real-time Price: $2.55 info
Change: -$0.2174 (-8%) info
Market Cap: $728.192M info
WOOF
Jun 05, 2026, 5:18 PM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $2.77
Real-time Price: $2.55 info
Change: -$0.2174 (-8%) info
Market Cap: $728.192M info
WOOF
Jun 03, 2026, 4:24 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $2.65
Real-time Price: $2.55 info
Change: -$0.100 (-4%) info
Market Cap: $728.192M info
WOOF
Jun 03, 2026, 4:10 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $2.65
Real-time Price: $2.55 info
Change: -$0.100 (-4%) info
Market Cap: $728.192M info
WOOF
May 14, 2026, 4:15 PM EDT
Filing Type: DEFA14A
Importance Score:
7
Price at Filing: $2.59
Real-time Price: $2.55 info
Change: -$0.040 (-2%) info
Market Cap: $728.192M info
WOOF
May 14, 2026, 4:10 PM EDT
Filing Type: DEF 14A
Importance Score:
7
Price at Filing: $2.59
Real-time Price: $2.55 info
Change: -$0.040 (-2%) info
Market Cap: $728.192M info
WOOF
Mar 17, 2026, 4:30 PM EDT
Filing Type: 4
Importance Score:
7
Price at Filing: $3.44
Real-time Price: $2.55 info
Change: -$0.890 (-26%) info
Market Cap: $728.192M info