Versant's USA Sports Lands Exclusive English-Language Bundesliga Rights in Multi-Year Deal
VSNT sits 32% above its 52-week low of $27.17.
Summary
Versant's USA Sports secured exclusive English-language U.S. broadcast rights to the Bundesliga starting with the 2026/27 season, adding at least 30 linear matches on USA Network and free streaming of all others on Fandango. The deal, alongside a parallel Spanish-language pact with Telemundo, expands the league's reach to over 80 million homes. This follows Versant's recent $530M acquisition of Full Swing and a string of sports rights wins (WNBA, Pac-12, USGA, PGA of America, DP World Tour), signaling an aggressive push into live sports. Financial terms weren't disclosed, but the multi-year commitment adds a marquee soccer property to USA Sports' growing portfolio, potentially boosting subscriber and advertising revenue. The Bundesliga's U.S. fan base has grown 43% over five years, and the deal capitalizes on post-World Cup momentum.
At the time of this announcement, VSNT was trading at $35.85 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $5.1B. The 52-week trading range was $27.17 to $59.00. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: PR Newswire.