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URBN
NASDAQ Trade & Services

CEO Richard Hayne files intent to sell $38.35M in Urban Outfitters stock, continuing recent sales trend

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Retail Stocks · Consumer
Sentiment info
Negative
Importance info
7
Price
$81.56
Mkt Cap
$7.314B
52W Low
$41.89
52W High
$84.35
52W Position info
95% above low
Off High info
3.3% below high
Rel. Volume info
1.0× avg
Market data snapshot near publication time

URBN sits 95% above its 52-week low of $41.89.

Summary

Urban Outfitters CEO Richard Hayne filed a Form 144 to sell $38.35 million in stock, extending a recent trend of significant insider sales.


Key Events · Ownership and Investor Activity · URBN

  • CEO Files Intent to Sell

    Richard A. Hayne, CEO, filed a Form 144 to sell 469,323 shares of common stock, valued at approximately $38.35 million.

  • Continuation of Recent Sales

    This proposed sale follows the disposition of 620,000 shares, totaling over $48.25 million, by Hayne in the past three months, indicating a sustained selling program.

  • Stock Trading Near 52-Week High

    The intent to sell comes as Urban Outfitters' stock is trading near its 52-week high, suggesting the executive may be realizing gains.

  • Pre-Arranged Trading Plan

    The filing indicates a plan adoption date of July 10, 2025, suggesting these sales are part of a pre-arranged trading plan, which typically reduces the immediate negative signal of insider selling.


Analysis · URBN · Trade & Services

Richard Hayne, CEO of Urban Outfitters, has filed a Form 144 indicating his intent to sell approximately $38.35 million worth of common stock. This proposed sale follows a pattern of significant dispositions by Hayne, who has already sold over $48 million in shares in the past three months. While the sales appear to be part of a pre-arranged plan, the substantial value of the shares being sold by a key executive, especially with the stock trading near its 52-week high, could be interpreted as a move to lock in gains. Investors should monitor the actual execution of these sales and consider the potential impact of this ongoing insider selling on market sentiment.

At the time of this filing, URBN was trading at $81.56 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $7.3B. The 52-week trading range was $41.89 to $84.35. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.

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URBN - Latest Insights

URBN
Jun 09, 2026, 4:51 PM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $73.78
Real-time Price: $75.57 info
Change: +$1.79 (+2%) info
Market Cap: $6.44B info
URBN
Jun 09, 2026, 4:50 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $73.78
Real-time Price: $75.57 info
Change: +$1.79 (+2%) info
Market Cap: $6.44B info
URBN
May 26, 2026, 5:21 PM EDT
Filing Type: 4
Importance Score:
7
Price at Filing: $75.42
Real-time Price: $75.57 info
Change: +$0.150 (+0.20%) info
Market Cap: $6.44B info
URBN
May 26, 2026, 4:23 PM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $75.42
Real-time Price: $75.57 info
Change: +$0.150 (+0.20%) info
Market Cap: $6.44B info
URBN
May 26, 2026, 4:14 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $75.42
Real-time Price: $75.57 info
Change: +$0.150 (+0.20%) info
Market Cap: $6.44B info