Trade Desk Seeks Stockholder Approval to Reprice 16.9M Underwater Options
TTD is trading near its 52-week low of $12.83 (12% above the low).
Summary
Trade Desk seeks stockholder approval to reprice 16.9 million underwater stock options to the current market price, a retention move following the stock's sharp decline and recent layoffs.
Key Events · Corporate Governance and Compliance · TTD
-
Option Repricing Proposal
Board seeks approval to reprice up to 16,877,828 outstanding stock options with exercise prices between $3.69 and $122.59 to the closing price on the October 19, 2026 Special Meeting date.
-
Retention Rationale
Repricing aims to restore incentive value after the stock fell 29% in one day in August and hit a 52-week low of $12.62; the company also announced a 15% workforce reduction on September 4, 2026.
-
Executive Officer Exposure
CEO Jeff Green holds 1,618,489 Eligible Options across exercise price ranges from $20.00 to $74.90; other named executive officers hold additional Eligible Options.
-
Six-Month Service Requirement
Repriced options revert to original exercise prices if the holder terminates service (except without cause) or exercises within six months of the Effective Date.
Analysis · TTD · Technology
Trade Desk is asking stockholders to approve a one-time repricing of up to 16.9 million underwater stock options, resetting exercise prices as high as $122.59 down to the closing price on the October 19 Special Meeting date. The move is a direct response to the stock's collapse — shares fell 29% in a single day in August after Q2 revenue missed consensus, and the company announced a 15% workforce reduction just days ago. Repricing restores retention value for employees holding options that are deeply out of the money, but it also signals management's view that the stock may not recover to prior levels soon. CEO Jeff Green holds 1.6 million of the eligible options, giving him a direct personal stake in the outcome.
How filings like this one have moved
In the 30 days to Sep 9, 2026, 30% of the 1972 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.02%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, TTD was trading at $14.34 on NASDAQ in the Technology sector, with a market capitalization of approximately $6.8B. The 52-week trading range was $12.83 to $56.39. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.