TripAdvisor, Inc.

Tripadvisor Group operates a portfolio of global online platforms connecting travelers with experiences, accommodations, restaurants, and other points of interest. The company enables travelers to search, discover, book, and review experiences, hotels, and restaurants through its two-sided marketplaces. Its primary consumer-facing brands are Viator, Tripadvisor, and TheFork. Tripadvisor also provides travel planning tools and traveler-submitted reviews and content. The company measures its financial performance across three business segments: Experiences, Hotels and Other, and TheFork. Its strategy focuses on expanding its Experiences and TheFork marketplaces, while optimizing its legacy offerings within the Hotels and Other segment for profitability. The Group's brands and user-generated content support traveler search, discovery, and planning, generating demand for its experiences and dining marketplace offerings, as well as for commercial partners in the hotels category and advertisers. The company utilizes traveler intent data, transactional data, user-generated content, and structured and unstructured data related to millions of points of interest, attractions, and destinations to enhance customer experience through product enhancements and personalization. This data also supports the company's innovation in applying artificial intelligence for travel and experiences discovery, planning, and booking. The company's assets include Tripadvisor's content and platform for upper-funnel traveler intent for experiences, and Viator's content and platform for mid-and-lower funnel traveler intent for experiences.