Tigo Sports Partners with FOX Latin America to Expand Central American Sports Content, Adding FIFA World Cup 2026™
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The partnership between Tigo Sports (Millicom) and FOX Latin America will significantly enhance Tigo's sports content offering across Central America. Under the agreement, FOX will acquire Tigo Sports' local programming and production assets, while Tigo's customers in Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, and Panama will gain access to a broader portfolio of premium international leagues, over 800 live events annually, and full coverage of the FIFA World Cup 2026™. This strategic collaboration strengthens Tigo's competitive position and value proposition in the region, aiming to boost subscriber engagement and retention by delivering a more comprehensive and premium sports entertainment experience. This move underscores Millicom's commitment to continuously enhancing its B2C offerings in its core markets.
At the time of this announcement, TIGO was trading at $83.54 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $13.9B. The 52-week trading range was $26.35 to $84.44. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: GlobeNewswire.