Similarweb Names Michael Akkerman as New CEO, Succeeding Founder Or Offer
SMWB has more than doubled off its 52-week low of $2.22.
Summary
Similarweb appointed Michael Akkerman as CEO effective November 2, 2026, succeeding founder Or Offer, who announced his departure in May 2026. Akkerman brings deep go-to-market and data-industry experience from Digital Turbine, data.ai, and Cardlytics.
Key Events · Executive and Board Changes · SMWB
-
New CEO Appointed
Michael Akkerman named CEO effective November 2, 2026, succeeding founder Or Offer after a Board search supported by Spencer Stuart.
-
Incoming CEO Background
Akkerman currently serves as Chief Business Officer of Digital Turbine and previously led go-to-market at data.ai, a direct competitor in app and market intelligence.
-
Leadership Transition
Or Offer will remain closely involved through a transition period to ensure continuity for customers, partners, and employees.
-
Strategy Unchanged
The Board stated there is no change to the company's strategy, operations, or financial outlook.
Analysis · SMWB · Technology
Similarweb has named Michael Akkerman as its next CEO, effective November 2, 2026, ending a search that began when founder Or Offer announced his departure in May 2026. Akkerman brings nearly 20 years of C-level operating experience across digital advertising, data, and technology — most recently as Chief Business Officer of Digital Turbine, and previously as Chief Revenue Officer of data.ai, a direct competitor in the app and market intelligence space. The appointment matters because it resolves months of leadership uncertainty at a company that just delivered its first GAAP operating profit and raised guidance in August. The Board explicitly states there is no change to strategy, operations, or financial outlook, which should limit disruption risk. Akkerman's go-to-market background aligns with the company's stated focus on scaling AI-powered data products and accelerating commercial execution. The transition period with Offer remaining involved through the handoff provides continuity for customers and partners.
How filings like this one have moved
In the 30 days to Oct 1, 2026, 30.2% of the 1645 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.49%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, SMWB was trading at $7.53 on NYSE in the Technology sector, with a market capitalization of approximately $659.6M. The 52-week trading range was $2.22 to $9.82. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.